2019 mobile phone rivers and lakes: Apple is seen as the most profitable declining, Huawei R & D first reached the top

2019 mobile phone rivers and lakes: Apple is seen as the most profitable declining, Huawei R & D first reached the top
After Huawei and Xiaomi released their 2019 annual reports, the results of major mobile phone manufacturers in the world last year.According to the financial data of the joint research institutions and various manufacturers, Samsung continues to maintain a leading position in the number of mobile phone segments, but Huawei behind it is catching up quickly; Apple ‘s profitability is still the world ‘s top, and Huawei and Xiaomi ‘s profit margin is less than 10%; For the first time, Huawei has surpassed Apple and Samsung in R & D investment and won the first throne.Sauna Night Network calibrates the four indicators to interpret the operating conditions of the four major mobile phone manufacturers in 2019 to better showcase the global smartphone layout.1.Samsung continues to be the world’s largest mobile phone manufacturer in 2019, Huawei and Apple are separated from two to three. Since Apple and Samsung have not released specific mobile phone shipment data, they cannot be compared with Huawei and Xiaomi’s data.However, according to the tracking statistics of market research agency Canalys, Samsung, Huawei and Apple basically changed the top three trends last year.8% market share and 2.98.1 billion units of shipments continue to sit firmly on the throne of the world’s largest mobile phone manufacturer, Huawei’s 17.6% market share and 2.The shipment of 400 million units ranked second, with Apple’s market share and replacement volume being 14 respectively.5% and 1.9.8 billion units.Xiaomi ranked fourth, with market share and merger volume of 9, respectively.2% vs. 1.25 billion units.It is worth noting that in the fourth quarter of 2019, Huawei and Xiaomi have a distinct growth rate-Huawei ‘s sales of smartphones in overseas markets have fallen due to the “physical list” attack. The overall growth rate in the fourth quarter was only 1%, whileDuring the same period, Xiaomi’s growth rate was as high as 23%.In addition, due to the release of a new generation of iPhones in September, Apple ‘s replenishment volume increased significantly in the fourth quarter of last year, overtaking Samsung and Huawei.2.Huawei’s overseas setbacks attacked the domestic market, and other brands were pressured. After being listed on the “Entity List” by the US government on May 16, Huawei’s mobile phone sales in overseas markets, especially Europe, were frustrated. However, the company shifted its focus to domestic stabilityLived the overall replenishment volume, replacing other mobile phone brands to form a squeeze.In the first and second quarters of last year, Huawei had 27 in the Chinese market.8% and 28.1%, while in the third quarter and fourth quarter, Huawei’s market share increased to 32.1% and 35.1%.In addition to vivo and Apple maintaining market share, OPPO and Xiaomi have been “looted” by Huawei.According to Canalys data, Huawei ‘s mobile phone shipments in China reached 1 last year.4.2 billion units, with a market share of 38.2%, this figure is even higher than the sum of vivo, Xiaomi and Apple.Last year was the first year of 5G business, and all major mobile phone manufacturers launched new 5G products. Canalys data shows that last year, there were a total of about 8.9 million units in mainland China, of which Huawei has 6.9 million units, with a market share of 78%.Samsung shipped 1.2 million, 400,000 and 400,000 units respectively.3.Huawei’s revenue is directly behind Samsung, and 66% of global mobile phone profits have been monopolized by Apple’s financial report data for the past five years. It is not difficult to find that Apple’s revenue and net profit are far ahead of other majors, although the revenue growth rate in recent yearsThere is competition, but the ability to make money is still arrogant.In fiscal 2019, Apple’s revenue reached 1.84 trillion yuan, Samsung, Huawei, Xiaomi’s revenue were 1 respectively.337 trillion, 858.8 billion and 2058.3.9 billion yuan.In addition to revenue, Apple’s net profit also ranks first.In fiscal 2019, Apple’s net profit was as high as 18,402.3.7 billion yuan, net profit of Samsung, Huawei and Xiaomi were 126.2 billion, 62.7 billion and 115 billion respectively.According to the research report released by market research agency Counterpoint Research, the total profit of global smartphones in the third quarter of last year was approximately $ 12 billion, of which Apple alone accounted for 66%, Samsung accounted for 17%, and Huawei and Xiaomi shared the remaining 17%.Affected by the list of U.S. entities, Huawei ‘s 2019 net profit will be replaced to 5.6%, the operating profit is also reduced to 9.1%, mainly due to the company’s large investment in research and development.The main reason for Samsung’s net profit plunge is the continued slump in the company’s most profitable memory chip business.Xiaomi maintained its growth last year, with revenue and net profit increasing by 17 respectively.7% and 34.8%, mainly due to its Internet of Things and consumer products business, Internet business revenue maintained rapid growth.4.Huawei’s R & D fundraising has surpassed Apple’s Samsung R & D investment is one of the important indicators of the technical strength of large-scale mobile phone manufacturers.According to data released by four mobile phone manufacturers, Huawei’s R & D investment in 2019 has surpassed that of Samsung and Apple, ranking first with 131.7 billion euros, while Samsung and Apple ranked 1171 respectively.9.6 billion and 1147.04 billion came second.Huawei ‘s R & D investment accounted for 15% of its expected sales revenue last year.3%, this figure is the highest in the past five years.Over the past five years, Huawei ‘s R & D investment has accounted for more than 14% of sales revenue.Ren Zhengfei said in a recent interview that Huawei ‘s R & D budget will be further increased by US $ 5.8 billion to US $ 20 billion this year.Although Xiaomi ‘s R & D investment last year was only 7.5 billion US dollars, the overall growth rate was quite impressive. The annual report said that Xiaomi plans to surpass 10 billion US dollars in R & D in 2020, and has developed 53% of the compound compound capacity in the past four years.Lei Jun also said last year that US $ 5.8 billion in R & D investment in 2018 was already a very large number for a company that was established only nine years ago.Sauna, Ye Wang Lu Yifu Liang Yuan Ren Wanqing Editor Zhao Ze proofreading Li Xiangling